2017 plan: goals and milestones

Big year

Let’s face it. This year we’ll either make it or break it. We’re not really considering the latter because this would mean we would not get through Steam Greenlight. And honestly, seeing how bad titles get greenlit nowadays we’re pretty sure we’ll make it aswell. But you know, we don’t want to underestimate this campaign – better safe than sorry! Successful year needs a plan, so take a look at our vision for 2017:

Going public

First official teaser of Sapu will go public on March. We’ll sort of introduce Sapu to the media. We hope we’ll get some attention with this short teaser video. And of course – we hope you’ll like it!

Crowdfunding campaign


This is a big monster, and great unknown. That’s why we want to prepare solid ground for the campaign and our first goal is to carry out sort of preliminary campaign on Square Enix Collective to get much valuable feedback. This will take place around June/July.

For the main campaign, which will take place between August and October, right now I see 3 options:
Kickstarter
Indiegogo
Fig

Kickstarter is the most popular and we would get most chances there, but it is not available in our Country (Poland). So to perform campaign on Kickstarter we would have to start company abroad most likely. Indiegogo however, is available in Poland, but it seems that the number of successful video games campaigns there is decreasing. Third option would be Fig which is rapidly gaining attention (saw Pillars of Eternity II hitting their goal on first day?), but its a combination of crowdfunding and standard investment/publishing deal. Which means that investors take a share after game launch. I’m not sure what percentages they take – let’s say 30%, in addition to around 30% of steam cut we would get 20-25% net out of the gross price. It’s not a lot.

Tough decision to make, right now we’re not sure which platform to choose. Do you have some advice? The result of this campaign will determine the final look of Sapu. Based on how successful we’ll execute it, we’ll decide how complex world we’ll create.

Steam Greenlight

Simultaneously to the crowdfunding campaign, we’ll make a push through Steam Greenlight. We hope that cross-linking strategy will help us reach crowdfunding goal as well as get greenlit. So there you go, creating breath-taking trailer for those two events is our one of the biggest task of 2017!

Indie game conferences and competitions


2017 is the year that we want to connect with community more and go out of the basement with our demo version that we’ll finish mid February. We’ll try to be on at least 4 conferences this year. This number will of course increase if crowdfunding will be successful. The main conferences that we would like to attend this year include:
A Maze. or Pyrkon in April
PixelHeaven in May
Gamescom in August
Poznań Game Arena in October

New team members

As the game and core mechanics are shaping up, we have much more knowledge of how much work is left to be done. The ship is heading the right direction. It’s accelarating. We’ll try to reach young talents that would be willing to create Sapu with us. Don’t get me wrong, we won’t hire 15 people now, but we’ll seek to connect with three candidates at maximum. Folks that are willing to gain knowledge, love games and who will love Sapu, as we do. We’d like to have these three additions before crowdfunding, but we’ll see.

Lately we’ve been contacted from one of such young and talented folks, Szymon Kusior – a composer that has shown interest to cooperate with us. After exchanging few emails we agreed that we’ll try to do something special together. Currently we are trying to get along with Szymon as he tries to meet our expectations, which to be honest – are pretty big. We all know how music can affect emotions in the game. We want players to feel strong emotions playing Sapu.

So there you have it, a quick look at our plans for 2017. It is very ambitious but we are very motivated to make it big! Stay with us – we need you!

If you don’t want to miss any big news about Sapu subscribe to our newsletter! Also check out our Facebook and Twitter accounts to get recent updates!

Leave a Comment

Your email address will not be published. Required fields are marked *